About BonusData

About BonusData

BonusData is an AI-powered pricing intelligence platform built by BonusGroup, a European web technology and data engineering company.

We built BonusData because we saw the same problem across every service and rental business we worked with: smart business owners making pricing decisions based on gut feeling, outdated data, or no competitive intelligence at all. The tools that existed were either too expensive, too complex, or built for e-commerce product retailers rather than service businesses.

BonusData is different. We focus specifically on service markets — waste management, equipment rental, cleaning services, building materials, logistics — where pricing structures are more complex than a simple product SKU with a single price point. Our scraping engine handles the messy reality of real-world pricing pages, and our AI engine understands the dynamics of service markets.

Our approach

We are a small, focused team that values simplicity and results over feature bloat. Every BonusData client gets a live pricing matrix within 2 hours of signup. We do the configuration work. You focus on what the data tells you.

Based in Europe

BonusData serves clients across the Netherlands (bonusdata.nl), United Kingdom (bonusdata.co.uk), and wider Europe. All data is processed and stored within the EU in compliance with GDPR.

Get in touch — we would love to show you what your market really looks like.